How to create goals in Google Analytics 4?

How to create goals in Google Analytics 4? you are the owner of a website or an online store, then you certainly want to track the movements of customers or visitors within your site and know their behavior and interests by setting goals.

How To Create Goals In Google Analytics 4?
How To Create Goals In Google Analytics 4?

It has to do with your website or online store, so today we will learn how to create Goals in Google Analytics 4 in detail, explaining the steps with pictures via 

What is Google Analytics and what is its benefit for your site?

Google Analytics is a data analysis and statistics platform affiliated with Google. This platform allows users to analyze large amounts of data and extract useful information and statistics from it.

Google Analytics offers many tools and services such as:

  • Descriptive statistics tools for summarizing, classifying, and graphically representing data.
  • Forecasting and pattern tools to extract answers and predictions from historical data.
  • Artificial intelligence tools for building machine learning, regression, and data classification models.
  • Big data processing capabilities utilizing Google Cloud services.
  • Possibility of integration with other Google services such as Google Cloud, search engine, and Google Map.
  • A simple API for developing AI and machine learning applications.

These are the main features of the Google Analytics platform to analyze data and extract valuable statistics and information.

What is the difference between Google Analytics 3 universal and Google Analytics 4?

Google Analytics 3 Universal and Google Analytics 4 are different versions of Google Analytics, with Google announcing that Universal Analytics will no longer process new data on standard properties as of July 1, 2023.

So it is important to understand the difference between them. The most important difference between GA3 and GA4 is the measurement model. Universal Analytics uses measurement based on sessions and number of page views.

 While GA4 uses an event-based measurement model, this means that every activity a user performs in GA4 will be accounted for, providing a more comprehensive view of user behavior. Additionally, there is a difference in the reporting interface, as GA4 has fewer reports, but it generates reports as soon as you start. Event Tracking Universal Analytics users should consider migrating to GA4 before July 1, 2023, to continue collecting data.

What is the method of creating goals using GA4?

To create Goals via Google Analytics 4 (GA4), you can follow these steps:

  1. Sign in  to your Google Analytics account: Sign in to your Google Analytics account using your email and password.
  2. Select your Property: On the home screen, select the property you want to set up goals for.
  3. Go to the Admin field on the left side of the screen, then click on ( Account  Settings)


  1. Open the Events menu, click Create new event. Create a new event that represents the goal you want to track.
  2. Set event name and conditions: Enter a name for the new event and specify the conditions that must be met and the event is considered complete. Terms can be based on operations performed on your website or app.


Illustrative example: 

If you want to follow visitors to the thank you page, follow these steps 👍

  1. Create a new event as we explained in the previous steps, then choose a name for the event
  2. Then write in Conditions the following: event_name as parameter, equal in the operator field, and page_view as value
  3. Choose the location of the page as a parameter. In this example, it will be the thank you page, and the operator will be: contains. Finally, the value is the parameter found in the link to the thank you page.
  4. Save the event: After setting up the event and specifying its conditions, click the “Save” button to create the event.
  5. Go to Conversions and click on the New Conversion event button.
  6. Type the name of the created event and press Save

How do you analyze performance for your goals in GA4?

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 Once you create the event, you can use the Performance Analysis section to track progress of goals and analyze how users interact with your website or app. Through the following steps: 

  1. You can follow the target’s performance by clicking on the reports list.
  2. Log in to Engagements.
  3. Click on Conversions

With these steps, you can create and track goals in Google Analytics 4. Remember that goals reflect the important actions you want to measure and improve to develop your website or app.

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