Telegram’s massive user base has proven to be a new area for currency adoption

Telegram’s massive user base has proven to be a new area for cryptocurrency adoption with the growing popularity of viral games like Notcoin.

It took less than two months for Notcoin to attract more than 30 million users on Telegram and create TON-based cryptocurrency wallets.

“Idle game”. As users tap their screens to get NOT symbols, 1% of Telegram users have been onboarded to Web3. The subsequent listing of NOT tokens on high-profile cryptocurrency exchanges also brought a financial windfall to ordinary players.

Inal Kardan, Gaming Lead at the TON Foundation, spoke exclusively to Cointelegraph about blockchain gaming’s unparalleled ability to attract new users to the cryptocurrency ecosystem.

The number of Web3 players will reach 500 million by 2028

“Notcoin gained 35 million users in five months and showed us how games can work on Telegram and how easy it is for users,” Cardin said during an interview at Next Block Expo in Warsaw.

The gaming lead at the TON Foundation said that many Telegram-based games are quickly attracting large numbers of users and revenue by following similar models that leverage marketing mechanisms such as sharing and mining within Telegram.

TON Games Lead, Inal Kardan, shared his insights on Notcoin’s growth on Telegram. Source: NBC

Cardin described Telegram as an “accessible and somewhat untapped distribution channel” using existing Web2 technologies and integrated with web page extensions and blockchain functionality.

Cardin also highlighted the shift from “play to win” models seen in popular Web3 games like Axie Infinity. Games like Notcoin are adopting newer approaches, which include traditional monetization methods like advertising.

Casual games fit Telegram, TON

Yat Siu, co-founder of blockchain gaming company Animoca Brands, told Cointelegraph that the ability to use viral growth mechanisms that were previously possible on Facebook or the App Store has contributed to the success of Web3 games on Telegram and TON.

Siu said Web2 players cut these mechanisms because reducing liveliness is better for advertising as a business:

“Neither Apple nor Google have been as flexible with Web3 games on their platforms as TON and Telegram have been. It’s the competitive building/growth advantage that TON gets here as well.

Siu admits that idle clicker games have always been popular. However, the user engagement style in games like Notcoin is a key differentiator.

“Notcoin’s approach has much better value for end users and is growth incentives that are more aligned with the adversarial nature of Web2 advertising business models,” Seo added.

Related: Telegram-linked Toncoin surged 50% in May for these three reasons

Data doesn’t lie either. Siu refers to Gamee, a Web3 gaming company that actively publishes casual games on TON and Telegram. The company engages its users through idle and staking gameplay mechanics. As a result, Gamee’s average daily active users has risen to around 1 million.

Telegram'S Massive User Base Has Proven To Be A New Area For Currency Adoption
Animoca Brands co-founder Yat Siu on stage in Warsaw. Source: NBC.

The Animoca co-founder also highlights that many Telegram users are already crypto natives. This mix of Web2 and Web3 players comes together in a common ecosystem.

“I personally see the rise of TON, Telegram, and cryptocurrencies as related to each other, not in the sense that their spirit and mission are compatible, but that they share the spirit of freedom, digital property rights, and decentralized mentality,” Seo said.

Game developers are looking to the TON ecosystem

Michal Dabrowski, CEO and founder of Elympics, which provides infrastructure for blockchain games, believes Web3 games are poised to attract new cryptocurrency users.

Dabrowski told Cointelegraph that game developers have historically struggled with monetization mechanisms. Blockchain-based infrastructure bridges this gap, allowing studios to use cryptocurrency wallets to incentivize and engage players.

Related: Forget Memes, Bitcoin is Leading the Uptrend – NBX Warsaw

Elympics sees huge potential in the TON ecosystem, which is closely linked to Telegram’s massive user base. Its infrastructure is geared towards helping studios and developers publish Web3 games on these platforms.

“Notcoin is a prime example. It exploited the viral aspect of a social platform like Telegram. “Participation is an important part of the mechanics,” Dabrowski said.

The Elympics CEO adds that Web3’s functionality is revitalizing the dormant gaming genre. Soft Currency, which players earn in-game, is now monetized, giving users ownership and value of the time they spend playing.

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