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More than half of the Fortune 100 use Apple’s Vision Pro headset

More than half of the Fortune 100 use Apple’s Vision Pro headset Vision Pro headset, a mixed reality spatial computing device, has been adopted by a majority of Fortune 100 companies, with more than half having purchased at least one.

More Than Half Of The Fortune 100 Use Apple'S Vision Pro Headset
More Than Half Of The Fortune 100 Use Apple’S Vision Pro Headset

Company CEO Tim Cook relayed the information during Apple’s Q1 2024 earnings call, citing adoption of the Vision Pro as evidence of increased enthusiasm for the company’s products:

“For example, more than half of the Fortune 100 companies have already purchased Apple Vision Pro units and are exploring innovative ways to use them to do things that were not possible before.”

More than half of the Fortune 100 use Apple’s Vision Pro headset

 

The Vision Pro launches in early February 2024 at $3,499 in the US. Since then, it doesn’t seem to have had much success in the consumer market where cheaper options like Meta’s Quest line of VR headsets are available.

However, as Cointelegraph recently reported, the Vision Pro headset and Apple’s leadership in spatial computing have it poised to bring the metaverse mainstream and become the default choice for enterprise adoption.

Where most popular headsets tend to offer virtual reality experiences that feature complete immersion in the digital space, the Vision Pro is designed for mixed and augmented reality experiences that combine the real world and digital images.

Apple refers to this as spatial computing.

Rather than pitching the device as a gaming and social product, companies adopting the Vision Pro appear to be using it for Metaverse-related enterprise functions. One example of this includes the use of headsets to help train doctors to perform surgeries when cadavers are not readily available.

Cook also teased an upcoming update during the earnings call, noting that Fortune 100 adoption is “just the beginning.” He then added, “Looking to the future, we are preparing for an exciting product announcement next week that we think our customers will love.”

It’s unclear whether this will be related to the Vision Pro, as rumors point to a Vision Pro 2 launching in 2026 with a less expensive model arriving in the meantime. If true, the timing of Apple’s next event, dubbed “Let Loose,” on May 7, could be perfect for the company to announce a cheaper Vision Pro for 2025.

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